Good copywriting reflects the values of your company and creates an impact on your target audience, driving them to engage and ideally, make a purchase; so it is clear that excellent copywriting is one thing you can make use of to give yourself a competitive edge in the market.
It’s very common for business owners to enlist the services of a professional for this however, the cost adds up quickly.
The services of a copywriter can cost you anywhere from $25 to $2000 depending on the word count required and the range of other tasks you need them to fulfil which could include keyword optimization, SEO optimization, research and inserting media.
How much money would you save if you could do all of that yourself? All without taking up much time or requiring specialised skills.
Why do you need a copywriting tool?
With AI copywriting software by your side, you can effortlessly do your own writing for your website and social media platforms.
With that said, when it comes to purchasing a subscription for copywriting software, you should ensure that you’re not swayed by products that promise to do everything for you or make grand claims about having the best AI technology to do all of the writing.
Content produced purely by an AI copywriter often sounds fake or robotic and can’t trigger an emotional response in your audience.
For instance, Article Forge is a popular tool for churning out blog posts with AI but the quality is debatable.
Conversion.AI on the other hand is a helpful assistant that can pick up on what you’re writing and add paragraphs or sentences for you once you’ve started a sentence as a prompt.
The truth is, copywriting isn’t a hands-free experience.
In order to be effective, you must know your own goals and way with words, the best copywriting software isn’t one that will automate the process completely but will act as a helping hand and allows you to still learn and improve, streamlining the process without taking away from your creative abilities.
So, what are the best copywriting tools on the market right now?
Here, we’ll be discussing the best ones available.
Read on to see your options.
Best Copywriting Software
Conversion.AI – now known as Jarvis.AI – has been causing quite a stir in the digital marketing community.
Jarvis is a true copywriting assistant with a multitude of templates for your use encompassing SEO meta tags, YouTube video outlines, blog post intros and even amazon product descriptions.
Jarvis AI is a powerful weapon in any writers arsenal and will work side by side with your requirements, which you place into a sidebar.
The number of requirements does make it a little slower to get started than alternatives like Closers Copy and Rytr but you do get a large number of variations generated to compensate for this.
The standard default is three however you can request a larger batch if required, which means if the AI generates a poor result you have many better alternatives immediately.
Arguably one of the best features is Jarvis’ long-form blog post templates, normally AI copywriters can only assist in select, small snippets.
More importantly, Jarvis.AI integrates smoothly with SurferSEO so you can import surfer’s recommendations for any given keyword.
The resulting combination of persuasive sales copy and market-leading on-page SEO can help skyrocket your business to new heights and drastically increase free organic traffic.
The downside of Jarvis is the price, if your business encompasses eCommerce, YouTube, SEO and email marketing then Jarvis offers excellent value for money.
But if you’re earlier in your business path, you’ll probably only need around 20% of its functionality.
With that said, ConversionAI does provide a lower cost plan that you can make use of if you need less content generated per month.
- Starter – $29 per month.
- Boss mode – $119 per month.
- Easy to use and creates content quickly.
- SurferSEO integration.
- 26 supported languages.
- A starter plan heavily limits content creation.
- Limited free trials.
- High cost.
Closers Copy Review
Filled to the brim with features that every good copywriter needs, including templates to help you get started, Closers Copy promises to streamline and support your content generation seamlessly.
Not only that, but the people behind Closers Copy are sales professionals, so their knowledge combined with AI-powered software has resulted in this all-in-one software that has drastically improved many businesses.
You can make your own template to speed up your copywriting processes or choose from a generous library of pre-made templates.
If you use a premade template, all you need to do is select your goal (ads, email campaigns, sales letters, etc) then fill in the blanks. It really is as easy as that.
Once you’re done, you can make use of the simple yet effective one-click analysis tool that will display the overall tone and emotional motivators that will stir up when your work is read.
Spam analysis is also offered to avoid you wasting precious time and money on content that will end up blocked by a spam filter.
Closers Copy also offers an ad preview tool that will show you how your ad copy will look on Google and Facebook, which is a particularly useful feature for online marketers.
As an all-in-one tool, you don’t need to be a skilled writer to produce high-quality copy.
The AI this software uses is highly intuitive, advanced yet easy to use.
Closers Copy has two available paid plans, the freelancer account costs $39.99 per month and the professional account is $49.99 per month.
There isn’t a way to use the software for free however there is a 30-day money-back guarantee that allows you to access a refund – subject to terms and conditions.
- Professional lifetime $167/ one time.
- Unlimited lifetime $297/one time.
- Useful for beginners.
- Premade templates.
- Spam analysis.
- No free trial.
Copysmith.AI is a powerful copywriting assistant that can produce everything from short Facebook ads to long-form blog posts.
It can even be used for Google Ads, email copy and blog comments to give you plenty of marketing support.
Trying out templates is easy and takes only a couple of minutes, even if you have no marketing/copywriting experience.
With each template you want to use, you just need to type in your keywords and short descriptions about your service or product into the fields provided until the AI technology generates your copy (which takes only seconds).
Copysmith really excels at creating accurate copy, however, if you’re unhappy with your first few attempts and want to improve accuracy, carefully revise your input.
Copysmith encompasses a blog post generator that allows you to input a few pieces of information and create an entire blog post.
After entering your introductory paragraph, a few keywords and a couple of opening sentences the template will already be filled with useful copy that is faithful to your writing style.
Editing content is easy, too thanks to the convenient rephrase function that changes phrasing for you on demand.
Copysmith offers an additional subscription plan to ensure your content is safeguarded against plagiarism, Copysmith’s copy is generated with state-of-the-art AI technology which means it will pass all mainstream plagiarism checkers such as Copyscape.
The starter account is recommended for small to medium businesses and will give you 50 credits to use each month that you can use to create up to 500 pieces of original short content types.
If you choose to be billed monthly, it is $19 per month however it is discounted for annual billing and you’ll pay just $16/month.
The professional account is recommended for growth and marketing professionals, you’ll be given 250 credits per month that you can use to create 2500 pieces of original content.
All content types will be available and you will also get 100 blog post credits.
With the professional account, you’re also granted priority customer service and prioritized input on the product roadmap.
If you choose monthly billing the professional account costs $59 per month, however, you can get an annual billing discount which brings the cost down to $50 per month.
Copysmith also offers 50% off for non-profits and b-corps, you just need to send them an email with your certification for them to apply this discount.
There is also the enterprise account which is recommended for marketing teams, agencies or those running a copywriting business.
This account comes with 2000 credits per month which you can use to generate 20,000 pieces of original copy for all content types.
You also get unlimited blog posts.
The enterprise plan also comes with a custom domain that you can use for sharing outputs, a dedicated account manager and prioritized input on the product roadmap.
This account costs $499 per month if billed monthly or $424 per month (billed annually).
Copysmith also has the 2021 early adopter plan that gives 1000 credits per month that you can use to produce 10,000 pieces of original copy for all content types.
With this plan, you also receive 100 blog post credits.
You also receive prioritized customer service and input on the product roadmap with this account, the plan cost is $59 per month if billed monthly or $50 per month if you opt for annual billing.
You also have the option to request a custom plan for a higher volume of work, all you need to do is fill out a form on their website and a representative will be in touch with an offer as soon as possible.
- Free trial without needing credit card details
- Flexible payment plans.
- Unused credits or posts aren’t rolled over to the next month, best used for those needing to generate large amounts of content.
As a marketer, you’ll understand the importance of high-quality content that resonates with your audience and persuades them to buy from you.
But when it comes to drafting new content or updating old posts on social media channels?
Do you find yourself in writer’s block mode? Struggling to make something interesting happen?
Perhaps we’ve found the solution for you: Writesonic AI can take over this difficult and tedious task for you and help you create quality content based on industry-relevant keywords.
Forget about hiring expensive writers who might not really understand your vision, just let the AI do the heavy lifting without taking away the human touch.
Writesonic is very similar to Copy.AI, Copysmith and Jarvis although there is much more flexibility in Writesonic’s subscription options.
Writesonic offers a nice low barrier to entry with a free plan for up to 10 credits, a very cost-effective and easy to use starter plan, including a writer for $25 a month and multiple tiers right up to $449.
- One of the best AI programmes on the market.
- Easy to use with all of the topics clearly defined.
- Great offers in the basic plan.
- Uses credits for small edits.
- Not the best product descriptions.
Rytr is a very friendly and lightweight alternative to Conversion.AI. Rather than a huge library of templates, Rytr operates as a one-page app.
When you open a document you’re greeted with a simple panel that offers you a variety of templates – including simply expanding on or rewriting a section of text – and a tone dropdown lets you select from a variety of 20+ moods. More than most platforms offer.
What’s more is that Rytr has a great free plan and if you end up going over your allotted credits, the paid plans start from just $15 per month. Frankly, even if the AI was only half as good as it is I would still regard it as excellent value for money just for knocking out occasional YouTube descriptions, SEO meta tags and email follow-ups.
Rytr lacks the heft of conversion AI’s pro plan but is nearly half the price of the starter plan.
- User-friendly interface
- Great landing page generator
- 25+ languages supported.
- 20+ tone options.
- Limited input options.
- No informative tone option.
ContentBot AI Review
ContentBot has caused a stir over the last few months and with good reason.
ContentBot is an AI-driven content tool that assists bloggers to create engaging blog posts by delivering fresh, on-topic content daily, weekly or monthly.
In this review, we will take a look at what makes ContentBot so special and why you should consider it as part of your blogging routine.
I have tested their WordPress plugin predominantly for blog introductions and the results were astonishing.
I’ve concluded that there is high-quality content generated by ContentBot that works well for most niches but it lacks comprehensiveness when you try to narrow down a topic too much in some cases.
When you want to close deals on autopilot, ContentBot is an ideal solution.
Using GPT-3’s advanced natural processing system, ContentBot automatically generates strong sales emails with zero effort on your part.
Best of all, ContentBot is the first WordPress plugin to seamlessly integrate Gutenberg which allows you to share high-quality snippets without ever lifting a finger.
You know the intensive writing process can be hard.
Thanks to ContentBot, you can have your own personal AI assistant that speeds up the content creation process and saves you time and energy for other things.
- Easy to use copywriting tool.
- Generates original content.
- Great availability of templates.
- No tutorial videos like some other copywriting tools.
- Ad copy needs improvement.
Creating effective sales copy to turn readers into buyers is one thing, but how do you get readers in the first place?
Getting traffic to your product is paramount. Ad clicks on Facebook and Google get expensive fast and these competitive markets mean you’re going to have to keep spending to keep selling.
But then there’s organic SEO – writing pages to answer popular search terms on Google that are relevant to your audience.
But how do you get from page 6 to page one of Google?
Surfer is one of the most powerful on-page SEO tools on the market today, it analyzes top-ranking pages for your keyword to produce a recipe for you and your writers to follow.
For instance, word count, related topics, popular queries and hundreds of other ranking factors are all condensed into an easy to follow editor that works similarly to Google docs and you’re scored as you write.
If you’re a copywriter, Surfer is a great way to increase your fees by guaranteeing a certain content score to your clients, which is a strong signal of future traffic.
- Basic $49 per month.
- Pro $99 per month.
- Business $199 per month.
- Real LSI and relevant Keywords
- SEO audit
- Assistance with the structure of your article.
- Not the most affordable software.
CopyPro is a tool created by well-known copywriter and digital marketer, Jon Benson. Benson is a renowned copywriter in the digital marketing agency and actually is the genius behind Sellerator (now remarketed as Now VSL) which is the world’s first AI VSL copywriting software.
CopyPro can be relied upon by entrepreneurs and marketers alike to produce great content, they also have the CopyPro academy service which caters to copywriters, editors and content writers that need training and access to clients.
This software can help you generate social media ad copy, sales page copy, emails, VSL scripts, webinar scripts and more.
These templates (called CopyPro Blueprints) are already packed with the right emotional triggers that will catch the attention of your target market.
The templates were crafted by the top copywriters in the industry, helping you create effective copy that converts well and will give you a competitive edge.
CopyPro also has a niche builder tool that allows you to customize your marketing goals to target a specific niche.
This will help you increase your sales exponentially.
All you have to do is set it up, choose a template, personalize the copy and you’re good to go.
The software costs $1497 CopyPro also gives you a 30-day money-back guarantee in case you don’t find the software useful.
- Comes with a lead generation system that will help you get more leads and customers.
- The purchase comes with a free access to a bi-weekly group coaching where you can interact with marketing experts for tips and Q+A.
- 30-day money-back guarantee.
- Very expensive software and only a one-time payment is available.
WordAI is a popular spinning software that generates new unique content by rephrasing entire sentences, it offers Spanish, French and Italian support in addition to English which makes it a good program to use to generate content for a variety of audiences.
As well as being one of the most talked-about article generators for content spinners, WordAI looks at the context of your content before rewording it in a professional, creative way. This is what makes it a powerful AI writer
The automatic spinning features of WordAI are great for those with no time to spare, but the tool does have some limitations in terms of altering the spintax by hand.
WordAI generates fairly decent content for a software, there is still room for improvement but until computer language or human consciousness improves, it cannot be perfect as an AI writer.
Content will generally be well-edited but content with spammy qualities needs to be edited manually if WordAI doesn’t understand the material.
WordAI costs $49.95/month or $347/year with plans aptly named ‘’turing monthly plan’’ and ‘’turing yearly plan’’.
If you reach a processing volume of 3 million words per month, you should contact the sales team.
They typically offer bulk API pricing, the usual rate is $2 per 10,000 words.
Users enjoy this easy-to-use and excellent quality article spinner software, which is a convenient tool for scraping content without being caught out by plagiarism checkers.
Contrary to what you might expect from software that’s designed to generate content, WordAI doesn’t do so well when faced with specialized terminology.
- You can integrate this tool with other softwares.
- 3-day free trial.
- Useable on all devices.
- No offline mode
- No lifetime offer.
Automatic Script Review
Aptly named, Automatic script will automate the process of creating sales content, the content that you can generate includes scripts for sales letters, email marketing, video scripts, headlines, Facebook ads, Google AdWords Ads, webinar, upsell and many more.
Scripts can be adjusted and personalized to put your business in the best light possible, irrespective of your product or niche.
All you need to do is select the type of script you want, pick a model, and then the software will ask you several pointed questions that you answer to personalize the script for you.
You’ll then receive a script that you can edit and download.
Automatic script has a standard plan that costs $39 per month if billed monthly or $20 (when billed annually).
The standard plan gives you a limited number of scripts and tools to use. If you want more, you’ll need to upgrade to the enterprise plan. The enterprise plan costs $69 per month when billed monthly or $40 per month if billed annually.
Autoscript also offers a 30-day money-back guarantee so you can get a full refund if you’re unsatisfied with the product.
- Almost 50% off if you select the annual payment plan.
- Creates high converting copy for your business.
- You have to tweak the scripts a little to ensure your vision is conveyed correctly.
Hemingway App Review
The Hemingway app is designed to be more of a writing tool that checks your grammar and content more than a marketing tool, it works towards improving the conciseness of your writing – helping your message become impactful and straight to the point.
It improves the clarity of your message by pointing out which sentences could be confusing to readers.
When you’re writing your content or pasting your content for editing, you’ll notice that there’ll be highlights in your text in several different colors.
Each color represents a problem area in your writing that requires fixing.
All you have to do is place your mouse over the highlighted words and the app will give you suggestions to improve them.
Hemingway also gives you an easy to understand readability score to show you how effective your content will be; it is widely used by professional writers, magazine writers, content marketers and novelists. It is renowned for greatly improving your writing no matter what topic you’re handling or how long the content is.
Hemingway App has an online version and a desktop version.
You can access the online version for free and you can use it for writing and editing, however, the online version doesn’t have the save and export function, these are only available for paid subscribers/desktop version users.
The Hemingway desktop version is available for both Mac and PC for $19.99. You can even use it if you’re not online which is useful if you love to write on the go or you have weak wifi.
Using the desktop version allows you to publish directly to Medium and WordPress pages. Hemingway can also format HTML, headings and links.
- No installation is needed for the online version.
- The paid desktop app can be used without the internet.
- You have to create all content manually, so it is best used if you’re a talented writer or using alongside other software.
If you’re struggling to start and finish a quality article, this AI system can take your initial input and generate incredible content in minutes whether it’s a product description or social media post, that’s what makes CopyAI so powerful.
This fantastic software works on your description and the good news is you don’t even have to write much, only a few phrases is enough.
However, the AI performs better with more thorough descriptions.
To obtain a better result, you may want to include extra information such as your target audience and what you need the material for.
The AI copywriting software is really fast and you’ll get a result in minutes. Of course, like any other writing tool, this one will provide you with editing tools that allow you to fine-tune the output even more.
Here are some examples of the content types CopyAI can generate.
- Product descriptions.
- YouTube video descriptions.
- Emails and subject lines.
- Blog posts.
- Meta descriptions.
- Sales pages.
- Landing pages.
- Write marketing copy.
If you want to generate fantastic copy and improve interaction and conversion rates, you can make use of the sales copy generator.
Search engines are optimized to recognize these copies as high-quality content and they will push it up in the search rankings.
With 20+ languages supported, this is an excellent tool to use if you need to reach an international audience.
- Free plan – 7 day trial for testing.
- Solo Plan – $35 per month.
- Custom – Billed yearly.
- Has a free trial.
- Unlimited runs in paid versions.
- Simple to use.
- Generates high-quality content
- Minor grammar mistakes are possible.
- No option for specific keywords.
If you’re itching to try out artificial intelligence to see how it improves your content, consider giving headlime a try.
You can use headlime to accomplish a variety of tasks such as
- Sentence rewriting – sometimes you have the conceptual idea but can’t put it into words, headlime can help you generate better and more engaging material.
- Sales copy – like other AI tools, this one is known for compiling concise sentences and marketing copy.
- Blog ideas – these include content ideas, headlines, subheadlines and other aspects of the blog that you may get stuck on.
This AI works similarly to Copysmith, generating great and original material fast, then allowing you to edit it for a better result.
There are more than 10 languages available, too and the tools are continually updated so new features are a strong possibility.
Although the copy and blog writing tools are most popular, we found that it does take a fair bit of editing to make the finished product flow naturally and sound like it was produced by a genuine professional writer.
- Basic features $59 per month.
- Enterprise plan $399 per month.
- Many useful features.
- 10+ languages are available.
- Great business tools.
- Sometimes content is repeated.
- Not the most affordable software.
Smart Copy Review
Formerly known as Snazzy, Smart Copy is among the newest products on the market though it is expanding quickly.
Smart Copy has several capabilities that are not found in any other AI writing software, which may be of significant benefit to your content creation.
For example, there is even a template for company founders to use when pitching to a venture capitalist via email.
There is also tone adjustment based on how you want your posts to sound and additional keywords.
Smart Copy is a fantastic AI copywriting tool that you can use to create content for Facebook and Google ds, as well as outreach emails and sales.
You can also make some simple landing pages.
There is still room for improvement.
The tool is quick since you don’t have to enter fundamental company information every time you require new content. Smart Copy will remember your preferences and generate content ideas and content based on them.
There is a free plan available, the paid subscription costs $49.
- Remembers your input.
- Easy to use.
- Has a free plan.
- Lacks many of the features of other copywriting softwares.
- Requires further improvement.
Promising you unique content in a flash, Article Forge is one of the best automated content generators on the market.
This tool has an array of wonderful features but today we’ll be focusing on the bulk content option which is its most distinct and unique features.
This feature is for you if you need to generate high-quality material to a tight deadline.
Despite the fact that regular content creation is possible, we do like the bulk article producer since it utilizes the same keyword and generates numerous copies that will attract traffic to your website and improve interactions and conversions.
The produced material may need some tweaking and editing however by and large will appear as if it was written by a human copywriter.
- Free trial available.
- $57 per month billed monthly.
- $27 per month billed annually.
- Has a free trial.
- Great for use with WordPress, Medium and social networks.
- Mimics a human writer well.
- Not the fastest AI copywriting tool.
- Keyword research can be off the mark.
Outranking, similar to SurferSEO is a tool that can optimize your content and analyze SERP’s.
It’s a brilliant, simple method to evaluate how your created content will be discovered and you can optimize the keywords for the best search engine results.
Even if you have fantastic, well-written content, if there are fewer keywords, it’ll end up buried deep in the search results.
Outranking is simple to use, just start a new document and enter the term or phrase you wish to write about and this tool will do the rest.
You can then begin to create your content and answer all of your readers’ queries about the subject.
Outranking works perfectly with other programs such as Google Docs, Grammarly and even WordPress.
Overall, if you’re looking for a solid SEO expert tool, this could be a fine option to try and since there’s a free trial, what do you have to lose?
- Free trial
- Starter – $39 per month.
- Growth – $79 per month.
- Great for generating keywords
- Perfect for SEO ranking
- Allows you to research and determine the most frequently asked questions on any given topic.
- 20,000 word limit per month for the starter plan.
How do I choose the best copywriting software?
As you can see, there are many several copywriting tools on the market that promise to assist you in creating optimized content.
With that said, not every tool is appropriate for every business type.
Here are a few key areas for you to consider before making your purchasing decisions.
- Budget – One of the most significant elements that will influence your choice, remember that the most costly copywriting software isn’t necessarily the best and to obtain the best results make sure to examine all of the costs and compare them to the deal you’re considering.
- Content creation – Some of the tools we listed can help you improve your creativity while others will actually create the content for you. Some will extend/expand and add content while you write. Be sure to consider these different methods and choose the best tool based on your tool, needs and writing style.
- Goal – Every company is unique and each should have its own path and growth route that distinguishes it from its competitors.
This is why you should carefully consider and plan the type of material you require, is it social media posts? Ads? Emails or sales copy? Take everything into consideration to choose the best software for your requirements.
Copywriting software vs Human copywriter.
Hiring a copywriter doesn’t work for all businesses, especially small start-ups.
If you’re still in the early days of being an entrepreneur you’re most likely still experimenting with your brand voice and target audience. You probably don’t have a clear path towards your business goal just yet.
The thing is, nobody will understand your company, services or vision better than you do.
So if you’re still figuring things out, imagine how a copywriter can fit into that? They’ll more than likely come up with generic sales copy for you and the problem with that is that your audience has already seen and heard it all.
You need to capture the attention of your audience with truthful, impactful words that resonate well with them. Flowery words and witty statements don’t hit the mark.
Copywriters cannot magically produce the words that’ll make your product sound like it is the best thing that ever happened.
But you know your products, services and what kind of values you want your business to stand for.
You know what it means to pour your heart and soul into your work to produce it.
Copywriters cannot really capture this.
Copywriters aren’t as cheap as you may think, either. Writers can easily charge you hundreds or thousands of dollars for their services with no guarantee that their work will result in increased sales.
If you don’t see an increase in sales, then the money was wasted.
Anyone can write; your words may not be as good as others however with the help of tools you can improve this immeasurably.
Your simple words can be transformed into convincing ones, even professional writers can use tools to improve their work and captivate their audience with a few seed keywords added.
So don’t waste your money hiring professionals; invest in good copywriting software and you can do the work for yourself!
The success of your brand will depend heavily on how good your copywriting is, your words should have an impact on your target audience so they’ll respond to your call to action where it may be buying a product, checking out a website, subscribing to your sales letter or leaving comments on your post.
Copywriting isn’t as easy as we wish it was, but if you work with the best copywriting tools you’ll no longer have to worry about writers block.
No more time wasted staring at a blank page, pondering about how to start.
You no longer have to invest a lot of time and money trying to learn about professional copywriting, nor do you need to hire a writer who doesn’t understand your product or services like you do.
It’s now possible to produce your own sales copy and work on your own content marketing even if you have no experience in marketing, sales or copywriting as long as you have the right AI software.
These copywriting tools have intuitive, advanced AI technology that is specifically targeted to make things easier for you.
Thanks to these tools, you can easily produce good sales copy that converts..
Captivating your audience has never been easier.
Rytr Vs Nichesss